THE FASHION CAREER BLUEPRINT™
Build a fashion
career with
direction.
You don’t need to have your entire career figured out.
You need to understand where you fit, what employers
are looking for and what to do next.
You don’t need to have your entire career figured out. You need to understand where you fit, what employers are looking for and what to do next.
WHY I CREATED FCB
Knowing you want to work in fashion is the easy part.
Knowing you want to work in fashion is the easy part.
Figuring out what you actually want to do in the industry? That’s where it gets harder.
There are hundreds of different career paths in fashion, and knowing which one fits you is only the beginning. Then comes building experience, creating a resume that gets noticed, finding opportunities, making connections and figuring out how to turn all of it into an actual career.
Most students are trying to piece that together as they go.
I created Fashion Career Blueprint™ to give you the guidance I wish more people had at the beginning: a clearer understanding of the industry, the tools to prepare for it and a plan for what to do next.
THE PROBLEM ISN'T EFFORT
You can be doing everything “right” and still feel like you’re getting nowhere.
You’re applying for internships. Saving jobs. Updating your resume. Following people in the industry. Maybe you’ve already worked in retail, completed an internship or started building a portfolio.
But there’s a difference between doing more and knowing which moves will actually move your career forward.
The right next step looks different depending on what you want to do. A future buyer needs different experience than someone pursuing PR. A social media candidate needs to show something different than someone interested in merchandising. And the person trying to land their first internship needs a different strategy than someone preparing for their first full-time role.
That's why general career advice can only take you so far. You need a strategy that makes sense for you.
Fashion Career Blueprint™ helps you figure out what that strategy looks like, then gives you the tools to actually follow it.
THE PROBLEM ISN'T EFFORT
You can be doing everything “right” and still feel like you’re getting nowhere.
You’re applying for internships. Saving jobs. Updating your resume. Following people in the industry. Maybe you’ve already worked in retail, completed an internship or started building a portfolio.
But there’s a difference between doing more and knowing which moves will actually move your career forward.
The right next step looks different depending on what you want to do. A future buyer needs different experience than someone pursuing PR. A social media candidate needs to show something different than someone interested in merchandising. And the person trying to land their first internship needs a different strategy than someone preparing for their first full-time role.
That's why general career advice can only take you so far. You need a strategy that makes sense for you.
Fashion Career Blueprint™ helps you figure out what that strategy looks like, then gives you the tools to actually follow it.
THE FRAMEWORK
Meet Fashion Career Blueprint™
A step-by-step framework for figuring out where you fit in the fashion industry, what employers are looking for and what you need to do next.
Instead of collecting career advice from a hundred different places and trying to figure out what applies to you, you'll work through the decisions that actually shape your career, from identifying the right path and building relevant experience to strengthening your resume, finding opportunities and making industry connections.
Four modules designed to take you from career uncertainty to a clear strategy for moving forward.
FCB TAKES YOU FROM...
I know I want to work in fashion, but I'm not sure where I fit.
→
I understand the career paths available to me and where my strengths can take me.
I'm doing everything I can, but I don't know
if I'm doing the right things.
→
I know which experience, tools, and skills I need to build next.
I keep applying and hoping something works.
→
I have a strategy for finding opportunities, and making connections.
I know I want to work in fashion, but I'm not sure where I fit.
↓
I understand the career paths available to me and where my strengths can take me.
I'm doing everything I can, but I don't know if I'm doing the right things.
↓
I know which experience, tools, and skills I need to build next.
I keep applying and hoping something works.
↓
I have a strategy for finding opportunities, and making connections.
inside the
blueprint
A four-module course to help you get clear,
build the right experience, make real
connections, and move into your next step
with confidence.
A four-module course to help you get clear, build the right experience, make real connections, and move into your next step with confidence.
01
MODULE 1
Finding Your Place in the Fashion Industry
Fashion is much bigger than the handful of roles everyone hears about. This module helps you understand how the industry is actually structured, explore the career paths within it and identify where your strengths, interests and personality could translate into a real career.
YOU'LL LEARN
▸ How the major areas of the fashion industry work together
▸ What different teams and functions actually do
▸ How to look beyond job titles and understand where a role can lead
▸ How to narrow your options based on your strengths, interests and working style
YOU'LL USE
▸ Paths in Fashion Snapshot
▸ Brand Org Structure
▸ Product Lifecycle
▸ Assessment Results
YOU'LL USE
▸ Paths in Fashion Snapshot
▸ Brand Org Structure
▸ Product Lifecycle
▸ Assessment Results
BY THE END:
You'll have a clearer picture of where you fit in fashion and which paths are actually worth exploring.
02
MODULE 2
Building Your Fashion
Career Toolkit
Once you know where you're headed, you need to look ready for the opportunities you want. This module helps you turn the experience you already have into a stronger professional story and build the materials employers will actually see when they're deciding whether to move you forward.
YOU'LL LEARN
▸ How to recognize the value in experience you may be overlooking
▸ How to build a stronger resume using the experience and skills you actually have
▸ How to build a portfolio that supports where you want to go
▸ How to strengthen your LinkedIn presence and professional introduction
▸ How to spot the small mistakes that can make an you look less prepared
YOU'LL USE
▸ Your Career Toolkit Checklist
▸ Resume Do & Don't Mini Guide
▸ Portfolio Starter Sheet
▸ LinkedIn Optimization Checklist
▸ Professional Introduction Builder
▸ Experience Clarity Workbook
▸ Toolkit Red Flags List
YOU'LL USE
▸ Your Career Toolkit Checklist
▸ Resume Do & Don't Mini Guide
▸ Portfolio Starter Sheet
▸ LinkedIn Optimization Checklist
▸ Professional Introduction Builder
▸ Experience Clarity Workbook
▸ Toolkit Red Flags List
BY THE END:
You'll know how to present your experience clearly and professionally, with a career toolkit built to support the opportunities you're pursuing.
03
MODULE 3
Connecting With Confidence
You don't need to be naturally outgoing or already know people in fashion to start building an industry network. This module gives you a practical way to reach out, start conversations and follow up without feeling awkward, overly formal or like you're asking a stranger for a favor.
YOU'LL LEARN
▸ How to rethink networking as relationship-building, not favor-based
▸ How to make the first move when you don't already have a connection
▸ What to say when you're reaching out to someone in the industry
▸ How to approach informational conversations with purpose
▸ How and when to follow up so a conversation doesn't simply disappear
YOU'LL USE
▸ Networking Mindset Reset
▸ First Message Framework
▸ Informational Conversation Questions
▸ Follow-Up Timeline
YOU'LL USE
▸ Networking Mindset Reset
▸ First Message Framework
▸ Informational Conversation Questions
▸ Follow-Up Timeline
BY THE END:
You'll have a repeatable way to reach out, start meaningful conversations and begin building relationships in the industry with more confidence.
04
MODULE 4
Stepping Into Your Fashion Career
This is where everything you've built starts working together. You'll learn how to find stronger opportunities, evaluate what employers are actually asking for and approach applications and interviews with more intention instead of sending out applications and hoping one works.
YOU'LL LEARN
▸ Where to look for fashion opportunities
▸ How to read a job description for what an employer is really asking for
▸ How to approach the application process more strategically
▸ How to prepare for interviews with greater clarity and confidence
▸ How to create a system for keeping your career search organized
YOU'LL USE
▸ Where to Look Resource List
▸ Application Green Flags + Red Flags
▸ Job Description Decoder
▸ Interview With Clarity
▸ Career Control Center
YOU'LL USE
▸ Where to Look Resource List
▸ Application Green Flags + Red Flags
▸ Job Description Decoder
▸ Interview With Clarity
▸ Career Control Center
BY THE END:
You'll have a clearer system for finding opportunities, deciding which ones are worth pursuing and moving through the application process with purpose.
This is bigger
than four
modules.
Fashion Career Blueprint™ is designed to give you more than a collection of career advice. It gives you a framework for navigating the industry, preparing for opportunities and making more intentional moves as your career develops.
WHERE YOU FIT
Understand the areas of the industry, the roles within them and which paths align with your strengths and interests.
HOW TO PRESENT YOURSELF
Build the tools that communicate your
experience, skills and
potential more effectively.
Build the tools that communicate your
experience, skills and potential more effectively.
HOW TO BUILD RELATIONSHIPS
Learn how to reach out, start conversations and build genuine industry connections.
HOW TO MOVE FORWARD
Find, evaluate and pursue opportunities with a clearer strategy.
And when the next career question comes up,
you won't have to start from zero.
"Maria’s feedback, guidance and positivity helped me get my first job as an Assistant Designer.
From refining my resume to walking me through interview prep, she supported me every step of the way. Her insight and positivity made me feel ready, not just for the interviews, but for the fashion industry itself.”
EDELIN ORTEGA
Assistant Designer, Victoria's Secret
YOU'LL ALSO GET
And the Blueprint
doesn't stop there.
6
additional
career resources,
yours to keep.
Practical tools to help you put
what you're learning into action,
at every stage of your career.
plan
Career Roadmap
Map your goals and know what to work toward next.
CLARIFY
Career Clarity Audit
Figure out what’s working, what’s missing and where to focus.
position
Power Word Playbook
Find stronger language for your resume, LinkedIn and applications.
connect
Confidence Scripts
Know what to say when reaching out, following up and networking.
prepare
Interview Accelerator
Prepare stronger answers and walk into interviews more ready.
MOVE
Opportunities Tracker
Keep applications, contacts and follow-ups from falling through the cracks.
plan
Career Roadmap
Map your goals and know what to work toward next.
CLARIFY
Career Clarity Audit
Figure out what’s working, what’s missing and where to focus.
position
Power Word Playbook
Find stronger language for your resume, LinkedIn and applications.
connect
Confidence Scripts
Know what to say when reaching out, following up and networking.
prepare
Interview Accelerator
Prepare stronger answers and walk into interviews more ready.
MOVE
Opportunities Tracker
Keep applications, contacts and follow-ups from falling through the cracks.
Here's what happens
when you enroll.
Here's what happens
when you enroll.
You’ll get immediate access to the Welcome Module, Module 1 and all six career resources. From there, the Blueprint moves with you: complete each module to unlock the next, and work through the program at your own pace.
start right away
Everything you need to begin
Start with the Welcome Module, then move directly into Module 1 and begin putting what you’re learning into action.
AS YOU PROGRESS
Your next step unlocks
Complete each module to unlock the next, giving you a clear path through the Blueprint without having to figure out what to tackle next.
FOR GOOD
It’s yours, always.
The fashion industry keeps changing, and Fashion Career Blueprint™ will evolve with it. You’ll keep access for the lifetime of the program, including future updates and improvements at no additional cost.
MOVE THROUGH THE BLUEPRINT AT YOUR OWN PACE.
You’ll get immediate access to the Welcome Module, Module 1 and all six career resources. From there, the Blueprint moves with you: complete each module to unlock the next, and work through the program at your own pace.
start right away
Everything you need to begin
Start with the Welcome Module, then move directly into Module 1 and begin putting what you’re learning into action.
AS YOU PROGRESS
Your next step unlocks
Complete each module to unlock the next, giving you a clear path through the Blueprint without having to figure out what to tackle next.
FOR GOOD
It grows with you
The fashion industry keeps changing, and Fashion Career Blueprint™ will evolve with it. You’ll keep access for the lifetime of the program, including future updates and improvements at no additional cost.
MOVE THROUGH THE BLUEPRINT AT YOUR OWN PACE.
Choose the option
that works for you.
Same transformative experience. Two ways to enroll.
PAY IN FULL
$397
One payment. Full access.
2-PAYMENT OPTION
$209
Two monthly payments of $209.
Everything
included.
Both enrollment options give you the same Fashion Career Blueprint™ experience, including:
✔︎ 4-module Fashion Career Blueprint™
✔︎ 26 tools, guides + worksheets
✔︎ Lifetime access
✔︎ Self-paced progression
✔︎ Immediate access to the Welcome Module, Module 1 + all six additional career resources
Everything
included.
Both enrollment options give you the same Fashion Career Blueprint™ experience, including:
✔︎ 4-module Fashion Career Blueprint™
✔︎ 26 tools, guides + worksheets
✔︎ Lifetime access
✔︎ Self-paced progression
✔︎ Immediate access to the Welcome Module, Module 1 + all six additional career resources
Different starting points. Different goals.
Real progress.
Wherever you're
starting from.
You don't need to be at a particular stage to use FCB. The framework is designed to grow with you as your career develops.
01
Still figuring out
where you fit?
Start by understanding the industry, from key career paths to how different roles, brands and business functions connect, so you can explore your options and make more informed decisions.
02
Trying to land
your first opportunity?
Learn how to turn the experience you already have into a stronger story, build relevant skills, and prepare for your internships and entry-level roles with confidence.
02
Trying to land
your first opportunity?
Learn how to turn the experience you already have into a stronger story, build relevant skills, and prepare for your internships and entry-level roles with confidence.
03
Getting ready
to graduate?
Use the same framework to move from internships into entry-level opportunities and begin navigating your career beyond school.
04
Already have experience
and what's next?
Build on what you've done with a more intentional approach to positioning your experience, expanding your network and identifying the right opportunities for your goals.
03
Getting ready
to graduate?
Use the same framework to move from internships into entry-level opportunities and begin navigating your career beyond school.
04
Already have experience
and what's next?
Build on what you've done with a more intentional approach to positioning your experience, expanding your network and identifying the right opportunities for your goals.
industry perspective
Valuable at every stage.
“I’ve learned so much from Maria. She is truly a master in her practice. I utilize her skillset and courses for all my fashion career needs. Even as a professional who’s been in the business for multiple years, her material is fresh, current and relevant to my day-to-day.
Interviewing skills, creating my own brand strategy and networking to advance my career have been some of the most valuable lessons for me."
NICOLE KELLY
Director, Account Management & Merchandising
Caleres, Inc
maria hedian
I’ve spent over two decades working
inside fashion. Now I help others find their way in.
Choose the payment option that works for you.
20+
YEARS
IN FASHION
From trying to break in to working at leading companies, and training and hiring early career talent.
PR, marketing, special events, and styling, plus roles at Neiman Marcus and Bergdorf Goodman.
8
years at
ralph lauren
18
years working
backstage nyfw
Extensive behind-the-scenes experience at one of the most influential events in the industry.
maria hedian
I’ve spent over two decades working inside fashion. Now I help others find their way in.
20+
YEARS
IN FASHION
From trying to break in to working at leading companies, and training and hiring early-career talent.
8
YEARS AT
RALPH LAUREN
PR, marketing, special events, and styling, plus roles at Neiman Marcus and Bergdorf Goodman.
18
YEARS WORKING BACKSTAGE NYFW
Extensive behind-the-scenes experience at one of the most influential events in the industry.
TODAY
I use what I’ve learned to help people find their place in fashion. Through my work with students, early-career professionals and the industry itself, I’ve seen where they get stuck, what employers are actually looking for and what helps someone move forward. Fashion Career Blueprint™ brings those lessons together so you can spend less time trying to figure out how the industry works and more time building your place in it.
I use what I’ve learned to help people find their place in fashion.
Through my work with students, early-career professionals and the industry itself, I’ve seen where they get stuck, what employers are actually looking for and what helps someone move forward.
Fashion Career Blueprint™ brings those lessons together so you can spend less time trying to figure out how the industry works and more time building your place in it.
Choose the payment option that works for you.
So, You've Got Questions?
Is FCB right for me if I’m still figuring out what I want to do in fashion?
Absolutely. You are very much the person I had in mind when I created it.
You don’t need to arrive knowing your dream job title, your five-year plan or exactly where you belong in the industry. (If you did, we could probably skip Module 1.)
FCB helps you understand the different areas of fashion, explore the roles within them and figure out where your strengths, interests and experience could translate. From there, you’ll start building the tools and strategy to actually move toward the opportunities that make sense for you.
What if I already have fashion experience? Will this be too basic for me?
Nope.
FCB isn’t built around getting one internship and calling it a career. If you already have experience, you can use the framework to take a more intentional look at how you’re positioning yourself, where there may be gaps in your career toolkit, how you’re building relationships and what your next move should actually be.
You’ll also have lifetime access, because your career questions at 22 probably won’t be your career questions at 27.
How does FCB work once I enroll?
You can get started right away.
As soon as you enroll, you’ll have access to the Welcome Module, Module 1 and all six additional career resources. Complete Module 1 and the next module unlocks. Keep going from there.
There are no weekly release dates to keep up with and no need to rearrange your life around FCB. You get a clear path through the program while still moving at a pace that works for you.
How much time will I need each week?
Good news: I am not assigning you homework every Tuesday at 8pm.
FCB is self-paced, so you can work through it around classes, an internship, a full-time job or whatever else is already filling your calendar. There’s no required number of hours per week and no schedule you have to keep up with.
What I do recommend is giving yourself enough time to actually use what you’re learning. The goal isn’t to race through the modules. It’s to leave with a clearer career direction and stronger tools than you came in with.
How long will I have access?
For good. With one small asterisk.
Your enrollment includes access to Fashion Career Blueprint™ for as long as the program is available. And because the fashion industry keeps changing, the Blueprint will too. You’ll get future updates and improvements at no additional cost.
Come back when you’re preparing for an interview. Come back when you’re updating your resume. Come back when you’ve landed the job you wanted and six months later find yourself wondering, Okay... now what?
Careers change. The industry changes. The Blueprint changes with them.
Will I receive a certificate when I complete FCB?
Yes. Once you complete Fashion Career Blueprint™, you’ll receive a certificate of completion that you can add to your LinkedIn profile or resume.
And while I’m always happy to give you something else to add to LinkedIn, the real value is what you’ll be able to do by the time you earn it.
Are there any hidden costs or fees?
No surprise add-ons waiting for you at the end.
Your enrollment includes the full Fashion Career Blueprint™ experience and the tools, guides, worksheets and career resources included throughout the program.
I may introduce you to platforms, resources or tools that can be useful in your career, but you won’t need to purchase anything else to complete FCB.
What is the refund policy?
Because FCB is a digital program and you receive immediate access to course materials and resources when you enroll, purchases are non-refundable.
I want you to know exactly what you’re joining before you purchase, which is one reason this page has approximately everything you could ever want to know about FCB.
Still have a question I somehow didn’t answer? Reach out to us at support@mariahedian.com before enrolling. We’re happy to help.
THE FCB CONFIDENCE COMMITMENT
If you get stuck, reach out. We mean it.
If you get stuck,
reach out.
We mean it.
I built Fashion Career Blueprint™ to give you a clear path forward, but I also know that career questions don’t always fit neatly into a worksheet.
If you’re working through FCB and something isn’t clicking, you’re confused about how it applies to your situation or you’re unsure how to put what you’re learning into action, reach out.
Within your first 14 days, email my Community Manager, Michelle, at support@mariahedian.com and tell us where you’re getting stuck. We’ll help point you in the right direction so you can keep moving forward.
You’re investing in FCB because you want to make progress in your career. I want you to actually use what’s inside it.
That's the commitment.
Start immediately. Move at your own pace. Come back whenever you need it.
If you've made it this far,
I want you to know something.
If you've
made it
this far,
I want you
to know
something.
I remember what it felt like to want a career in fashion and have absolutely no idea how to make it happen.
I remember sending emails that went unanswered. Wondering if I had enough experience. Looking at people who already seemed to have a foot in the door and questioning whether I was industry enough to belong there too.
What I didn’t know then was that there wasn’t some secret everyone else had figured out. I just hadn’t learned how the industry worked yet.
Eventually, I did.
And that’s a big part of why I created Fashion Career Blueprint™.
I wanted to build what I would have needed back then: someone to explain the industry, help me understand where I could fit, show me what employers were actually looking for and give me a plan for what to do next.
You still have to do the work. I can’t send the application, walk into the interview or build the relationships for you.
But you don't have to figure out how to do all of it from scratch.
I'll show you what I wish someone had shown me.
Everything inside
Fashion Career Blueprint™
4
MODULES
26
TOOLS & RESOURCES
LIFETIME
ACCESS
INCLUDING 6 ADDITIONAL CAREER RESOURCES
01
02
03
Career Roadmap
Career Clarity Audit
Power Word Playbook
04
05
06
confidence scripts
interview accelerator
opportunities tracker
Everything inside
Fashion Career Blueprint™
4
MODULES
26
TOOLS & RESOURCES
LIFETIME
ACCESS
INCLUDING 6 ADDITIONAL CAREER RESOURCES
01
Career Roadmap
02
Career Clarity Audit
03
Power Word Playbook
04
confidence scripts
05
INTERVIEW ACCELERATOR
06
OPPORTUNITIES TRACKER
Ready to build
your next move?
Start with the Blueprint.
PAY IN FULL
$397
One payment. Full access.
2-PAYMENT OPTION
$209
Two monthly payments of $209.
Lifetime access · Self-paced · Start immediately
You don't need your entire
career figured out.
You don't need
your entire
career figured out.
You just need a clearer first step.
Fashion Career Blueprint™ can help you take it.
Fashion Career Blueprint™
can help you take it.
Disclaimer: Maria Hedian Media, LLC provides educational programs and career development resources designed to support individuals as they navigate their careers. We make no guarantees regarding earnings, job placement, internships, or specific career outcomes. Any examples, case studies, or testimonials shared on this website or within our programs represent individual experiences and should not be interpreted as promises or predictions of future results. Individual results will vary and depend on factors including your experience, skills, effort, networking, market conditions, and the decisions you make. Our programs and resources do not provide legal or financial advice. You remain responsible for your own career decisions, actions, and results. Please review our terms and conditions for additional information.
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